Why Every Student Needs to be on LinkedIn

Recruiters live on LinkedIn. In fact, at least 87% of them will use it to find more information on candidates – and that includes graduate recruiters and hiring decision makers. If you’re about to enter the job market, having an active LinkedIn profile isn’t a nice-to-have, it’s a non-negotiable.

So why does it matter so much? Here are three big reasons:

1. LinkedIn makes you smarter

By following the companies, industries and leaders you’re interested in, you’ll see updates, insights and announcements in your feed. That means you’ll walk into interviews already clued up on the latest news – and that knowledge can really set you apart.

2. Work your networks

A warm introduction or referral beats a cold application every time. LinkedIn makes it easy to find and connect with people in your extended circle – from uni alumni to people you meet at careers fairs, even friends and family already in the workforce. Those small connections can often lead to big opportunities.

3. Show employers more of your potential

A CV is limited to one page. LinkedIn gives you space to upload coursework, uni projects, portfolios or volunteer experience. It’s the perfect way to showcase skills that don’t fit neatly into bullet points but still show employers what you can do.

The bottom line? LinkedIn is where careers are built and opportunities are shared. If you’re serious about landing your dream job after uni, start building your profile now.